Casting Call - Mother’s Day Campaign
We’re casting a Mother’s Day campaign for a Scottish fragrance brand. The campaign will be predominantly unscripted video interviews, with adult daughters and mothers, discussing subjects around scent memories, motherhood, gifting etc. There would also be stills photography shot for the campaign.
We’re looking for daughters (aged around about 35 - 45) and their mothers, or a mother figure in their lives. The project shoots in Glasgow on 27th January 2023.
Here are some notes from the client:
The campaign is about Mother & Daughter sharing scents & memories. Discussing how scent can evoke recollections of people and events, with an emphasis on the important women in their lives - the mothers & mother figures who have shaped them. We will also feature sections on gifting, showing how scents can make Mum feel appreciated & celebrated on Mother’s Day. It might also be nice if the chosen participants wanted to bring along old photos / albums along on the day as part of the memory’s discussion.
The content will be used on the client’s website, and some images may be used for in-store POS and paid and organic social media on channels such as Facebook, Instagram and YouTube.
We are looking for 3 or 4 pairs of adult Mothers & Daughters OR a Daughter and Mother Figure – the age of the daughter should be roughly 35 – 45.
Availability – Must be available on the 27th Jan from 9am – 5pm.
Submission Vid - Self tape featuring the pair in a dialogue, discussing any of the below questions.
Suggested Questions:
What scents remind you of your Mum / Mother Figure in your life? And same question for the Mothers/Mother Figures - what scents transport you back to memories with your daughter?
What does Mother’s Day Mean to you / how do you celebrate it?
How do you choose a Mother’s Day Gift?
Note: we know self-tapes are a pain. Don’t overthink this or put in too much time - we just want to get a sense of who you are, and we’re not looking for wild personalities. This isn’t the Apprentice casting, so don’t feel you need to go over the top!
Submission Deadline – deadline is midnight on the night of Thursday 19th Jan 2023
Fee - £300 pp, a goody bag of complimentary products, and food provided on the shoot day. Travel costs to be reimbursed.
Please fill in the form below, and email any questions to david@walnutwasp.com!