a crash course in brand differentiation and online strategy for alternative wedding suppliers in Scotland, by Walnut Wasp

a crash course in brand differentiation and online strategy for alternative wedding suppliers in Scotland, by Walnut Wasp

Wedding Marketing 101
Tuesday 21st February 2017,
National Piping Centre, Glasgow G4 0HW
10am - 4pm

£150 per person / 16 spaces


Walnut Wasp is a small creative agency, co-founded by David McGinty and Gail Kelly, specialising in marketing for F&B and for the alternative wedding market. We work with a network of freelancers and trusted collaborators to offer a range of branding, marketing and design services for clients like Highland Park Whisky, Show Racism the Red Card, the Drum and Drygate Brewery.

We’re going to be running a workshop - Wedding Marketing 101 - for wedding suppliers on Tuesday 21st February 2017, at the National Piping Centre in Glasgow. The day will cover some broad thinking about brand, strategy and differentiation, as well as some really practical and specific stuff about SEO, analytics, Instagram, Pinterest, and Facebook ads. It’ll run from 10am - 4pm, and will include a three-course lunch provided by the National Piping Centre (the food is awesome)! It will include presentations by Rob Arnott, head of digital development at The Drum marketing magazine, and Sheri Scott, founder of the exceptionally popular fashion and lifestyle blog Forever Yours Betty, as well as David McGinty, co-founder of Walnut Wasp (that’s me). 

The workshop is a great fit for wedding related businesses who are looking to move up a gear in terms of acquiring a particular style of wedding or client, or hoping to increase their pricing; it's ideal for businesses that are in their first few years of trading and aren't yet booking out; it's also a great place to start for businesses that are looking to expand into the wedding space. 


Itinerary:

Brand Differentiation Workshop - David McGinty, co-founder @ Walnut Wasp
SEO and Analytics 101 - Rob Arnott, head of digital development @ The Drum marketing magazine
Lunch (set menu with choices, supplied by The National Piping Centre)
Using Instagram and Pinterest to Grow Your Business - Sheri Scott, founder of Forever Yours Betty (fashion and lifestyle blog and PR company)
Facebook Ads Deep Dive - David McGinty


 

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